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Registering the perfect domain name is an extremely important decision. A good domain can help you build a brand that will stick in your customers minds and help define your target market. However, coming up with a great business and domain name can be one of the most challenging aspects of starting a new online business. You can spend days, weeks or even months and the brainpower equivalent to a thousand NASA computers trying to come up with the perfect name that's also available to register
Why Are Domain Names So Important
Domain names are one of the first pieces of marketing most of your visitors will see. The right domain can instill confidence and the wrong one can cause alarm. Most importantly, your domain and business name are an important part of your overall brand.
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It's simple to use: Just enter the words that describe the domain name you're looking for, and NameBoy will generate a list of potential domain names, showing which ones are available to purchase.
Domain Typer is a fast, intuitive and easy-to-use domain tool. Simply enter your domain keywords and Domain Typer will show whether that domain name is available, while also generating random domain names.
If your first choice isn't available, you can view a list of suggested domain hacks.
Name Mesh uses synonyms and antonyms paired with real-world intelligence to help you brainstorm unique domain names — using over 20 generators. You can see common short top-level domains, mix words, preserve SEO, and check related and similar words.
If you use spaces between your keywords, you'll receive improved results.
Domize offers speed and security to search domain names in an encrypted environment, as well as checking whether a domain name has been previously registered, is it due to expire or if it can be purchased. As you type the results are immediately shown below, providing instant results.
Wordoid creates made-up words, which are unique and sound and look great. Each word is no more than 10 letters long, and you can select from up to five languages, and even mix and match languages to create a unique blend.
Wordoid allows you to change the quality level from low to high — the higher the quality, the more the word resembles the natural words of the selected languages.
Dot-o-Mator lets you create domain name suggestions by selecting a list of words (e.g., colors and shapes) for the beginning and end of the domain. If you see a name you like, you can combine the two and see the result, which can then be moved to the scratchbox to check its availability.
Dot-o-Mator is also available as an iOS app for use on the go.
DomainsBot has been operating since 2004, taking your ideas and turning them into names; showing available domain suggestions; alerting you of expired, expiring and for-sale domains; and providing a Whois search.
It also offers corresponding Twitter and Facebook identity suggestions. Use the accompanying iPhone app to find great domains from the palm of your hand.
NameTumbler gives you domain names by combining a keyword you want with a word from the NameTumbler database. Once you combine words, you can choose your keyword placement (at the beginning or end of the domain). You can use hyphens to separate suggested terms, choose your extension and view the results.
NameStall offers a suite of domain tools, including a domain name generator using your preferred keywords and prefixes or suffixes from more than 180 word groups. The domain name suggestion tool recommends a combination of two or three words, as well as brandable names in five different domain categories.
Panabee provides a simple way to search for domain names, app names, and company or personal names. If your perfect name is taken, Panabee offers suggestions inspired by your original domain idea, derived from phonemes, syllables, abbreviations, suffixes, prefixes and popular trends.
Domain Puzzler lets you search and discover domain names with "easy," "advanced" and "magic" options. The "magic" option takes your keywords and combines them with popular words, while the "easy" option just lets you check for availability. The advanced option allows you to combine words and choose from your selected extensions.
SuggestName is a domain name generator that allows you to enter a prefix and suffix of your choice, combine the two and then check to see if the domain name is available. You can also choose from a list of colors, tech terms, popular Web 2.0 words and more to create your domain.
You can move the resulting words to the scratchboard and then either clear your selection of check their availability.
The domain name generator feature on Namestation allows you to combine keyword lists, add suffixes, generate phonetic names and alliterative names, and much more.
You can quickly check alternative name variations and receive keyword suggestions, look up definitions and semantically related words for more inspiration, and refine your search criteria to generate more targeted domain names.
Bulktopia provides domain name suggestions based on your keywords, along with research into potential domains, such as age, expiration, page rank, backlinks and social media account availability.
Once you have chosen a suggested domain name, you can click purchase and buy through a variety of domain registrars.
Impossibility! is a domain name generator that takes your keyword and combines it with a carefully selected list of nouns, verbs and adjectives, before searching for unregistered domain names and showing you the results. It uses multiple servers to make the experience as quick as possible.
BustAName helps you find the perfect domain name by using its word combiner, finding similar words and checking for available domains. You can save domains for review, switch the word order to create new domains and combine up to three words. You can also create groups of words to craft domain names, use hyphens, plurals or even drop the last vowel.
NameBoy is a domain name generator and database allowing you to perform a keyword search with either one or two words, allowing for hyphens and rhyming words.
Lean Domain Search's domain name generator specializes in showcasing unique and quirky domain names using prefixes and suffixes. It also checks the availability of the exact match domain for your search term.
You can easily sort and filter search results to quickly find a great domain name. You can also mark a search result as a favorite so you can keep track of it.
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Registering Country Specific Domain Extensions
After you have registered your main domain, for examplewww.YourOnlineStore.com, should consider registering your brand with one or more country specific domain extensions, like www.YourOnlineStore.ca.
Registering other domain extensions can be great from a branding and marketing perspective. For example, if you do business and market in multiple countries, having country specific domains can make visitors more comfortable with your brand right from the beginning.
Additionally,
Brian Dean from
Backlinko mentions that country specific domain extensions can help you rank better for within those countries in his comprehensive report on the 200 factors that go into
Google's Ranking Algorithm.
Registering new domains right from your Shopify Admin is quick and easy. Here is what country specific domains are available to register from within Shopify:
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Domain Extension
|
Price
|
|---|
.be
|
$9
|
.ca
|
$14
|
.co
|
$24
|
.co.uk
|
$9
|
.eu
|
$9
|
.in
|
$14
|
.it
|
$14
|
.me
|
$19
|
.nl
|
$9
|
.tv
|
$34
|
.us
|
$9
|
.ws
|
$19
|
New Premium Domain Extensions
Beyond registering your .com and country specific domains, you may also want to consider some of the new premium domain extensions you can now register through Shopify.
Many of these are based based on popular niches (.coffee), categories (.boutique) and events (.christmas) and can be a perfect addition to your business. The best part is that because these domain extensions are all relatively new, there's plenty of inventory, so the chances of getting exactly what you want is much more likely.
Here's a full list of all premium domain extensions you can now register directly through your Shopify admin:
Domain Extension
|
Price
|
|---|
.bargains
|
$33
|
.bid
|
$22
|
.bike
|
$33
|
.blackfriday
|
$44
|
.boutique
|
$33
|
.camera
|
$33
|
.cards
|
$33
|
.cheap
|
$33
|
.christmas
|
$44
|
.clothing
|
$33
|
.coffee
|
$33
|
.computer
|
$33
|
.diamonds
|
$50
|
.equipment
|
$22
|
.expert
|
$50
|
.fish
|
$33
|
.florist
|
$33
|
.gift
|
$22
|
.glass
|
$33
|
.guitars
|
$33
|
.house
|
$33
|
.kitchen
|
$33
|
.lighting
|
$22
|
.plumbing
|
$33
|
.repair
|
$33
|
.rocks
|
$17
|
.sexy
|
$22
|
.shoes
|
$33
|
.supplies
|
$22
|
.supply
|
$22
|
.tattoo
|
$33
|
.technology
|
$22
|
.tools
|
$33
|
.toys
|
$33
|
.trade
|
$22
|
.training
|
$33
|
.watch
|
$33
|
Because these domain extensions are still new, it's still a controversial topic whether domain extensions like .blackfriday will help you rank for "Black Friday" related keyword searches, however, from a branding standpoint there's no doubt these extensions can add tremendous value to your business.
The fact that there is plenty of inventory available for these extensions means it's much easier to choose something catchy and because these domain are pretty specific, they send a definite message to the people that see your URL as to what your business is about.
Finally, purchasing domain like these can also serve to future-proof and protect your brand from others that may try to copy your business or even from domain squatters that purchase domains like this to attempt to sell it back to you in the future for a large amount of money.
